1. Zermatt, Switzerland
The snowfall outside was hypnotic as I sat by the window, gazing down at the silent town below. There were no cars, no people on the streets only skiers tracing their way along familiar slopes. I was in Zermatt, Switzerland, still waiting to catch a glimpse of the majestic Matterhorn. After days of hiding behind thick clouds, the sky finally cleared, the snowfall eased, and there she was standing tall and magnificent.
2. Strasbourg, France
No other city in the world transforms into a Christmas wonderland quite like Strasbourg. Every window, every narrow lane is dressed from top to bottom in glittering lights, ornaments, and even whimsical stuffed animals. The half-timbered houses make the entire place feel like a gingerbread village brought to life, while the bustling Christmas markets, festive shopping, and traditions borrowed from nearby Germany add even more magic. Be sure to check out my full guide on celebrating Christmas in Strasbourg. And since you’ll already be in the region, I highly recommend taking a quick trip to Baden-Baden, Heidelberg, or the Black Forest in Germany to experience their iconic traditional Christmas markets.
3. The Austrian Alps
In summer, the Alps are a stretch of rolling green, alive with the gentle clang of cowbells as they wander across the open hills. But in winter, a layer of frost settles over everything, transforming the landscape into a true wonderland. The rugged Alpine peaks look even more breathtaking against the crisp sky, and the tall church steeples rising from the villages below make it feel as though you’ve stepped back in time.
My favorite Alpine towns are in the Wilder Kaiser region. I’m especially fond of Zöll, Ellmau, Going, and Kitzbühel—they’re charming, picturesque, and full of that classic mountain magic.
4. Lake Como, Italy
If you’re looking for a warmer destination and more affordable prices for winter travel in Europe, Italy is an excellent choice. Its iconic lake region is ideal for wine lovers and anyone hoping to escape the crowds. You can take a peaceful boat ride across the water or explore charming nearby towns like Bellagio and Varenna. And from mid-December to January 6, the area comes alive with a spectacular light show that’s truly worth experiencing.
5. Rothenburg Ob Der Tauber, Germany
Rothenburg is a fully walled in city dating back to the 12th century. If you’re wanting the true romantic experience of traditional Christmas markets in Germany than look no further. Colorful buildings topped with snow are a real life fairy-tale setting. Here you’ll find the German Christmas market museum so you can learn all about the traditions of this world famous tradition.
6. Translyvania, Romania
The land of Dracula is an ideal destination for winter magic or Halloween-inspired vibes. Beyond the legends, you’ll discover breathtaking countryside and the fascinating true history of Vlad the Impaler the real-life figure behind Dracula. Keep an eye out for hidden gems in these charming towns; you might even stumble upon a traditional Romanian wedding. The region is filled with atmospheric castles, delicious food, and some of the warmest, kindest people you’ll meet. Best of all, it’s incredibly affordable and rich with captivating history.
I highly recommend visiting Sibiu, Sighişoara, and Braşov to experience authentic Romanian traditions and breathtaking scenery. This underrated country is filled with winding cobblestone streets, remarkable architecture, and beautiful natural landscapes making it a destination truly worth exploring.
7. Iceland
Iceland’s shoulder season is incredible—slightly colder, yes, but far more peaceful with plenty of space to explore. Winter (and even late fall) also greatly improves your chances of witnessing the Northern Lights. You’ll likely fly into Reykjavík, but please don’t stay only in the city. Get out and discover Iceland’s unbelievably diverse landscapes. From quiet, crowd-free waterfalls to dramatic coastlines, this country offers an otherworldly beauty that’s even more magical without the tourists.
Escape the winter chill by sinking into one of Iceland’s warm geothermal pools. And remember—there’s so much more to enjoy than just the Blue Lagoon! Use Hotpot Iceland to discover nearby hotpots (natural thermal spas and pools) and experience the country’s soothing, steamy side wherever you go.
I recommend heading there in early winter to be able to enjoy as much of the landscape as possible.
8. Maastricht, The Netherlands
Of course, Amsterdam is a must-see, but don’t overlook the charming town of Maastricht. As one of the oldest cities in the Netherlands, it’s full of vibrant life, medieval architecture, and historic cobblestone streets. I recommend taking a leisurely walking tour, then warming up at a cozy pub or indulging in some heavenly waffles. “Pinky” serves some of the best waffles I’ve ever tasted! Situated at the southern tip of the Netherlands, Maastricht also makes it easy to take a quick trip to Liège, Belgium, for some exquisite French-inspired cuisine.
9. London, England
I know what you’re thinking: that it will be freezing and miserable. But London isn’t really known for having particularly great weather. And London DECKS out its holidays like none other. Oxford Street is a feast for the eyes. There are string lights on every corner, bows as big as cars on shops, and you can skate in front of one of the prettiest buildings in the world. It’s fantastic. There’s even a Christmas market happening in Hyde Park.
10. Prague, Czech Republic
Prague is stunning year-round, but winter truly shows the city at its best. A delicate layer of snow transforms the Old Town Square, while the festive Christmas markets create a magical backdrop. With markets scattered throughout the city, you can hop from stall to stall, browsing handmade treasures and enjoying piping-hot trdelníks that are as delicious as they are iconic.
11. Lucerne, Switzerland
Yes, I know another Swiss destination. But it really is that beautiful. This charming yet compact city is brimming with cozy cafes, soft lighting, and mouthwatering food. Its covered bridge, the oldest in the world, stretches gracefully over the lake. Surrounded by snow-capped mountains, medieval architecture, and the serene waters of the lake, this tranquil town is pure magic especially when you’re all bundled up and taking it all in.
12. Copenhagen, Denmark
The Danes have an entire lifestyle and a word for that cozy, comforting feeling: hygge. There’s no better place to experience it than by a fireside, sipping a glass of red wine wrapped in a soft sheepskin, chatting about everything from the weather to life. Copenhagen also delights food lovers at Torvehallerne, where you can savor fresh seafood, and its colorful Nyhavn docks make for the perfect scenic stroll. In February, the city takes cozy to the next level with Wondercool, a winter culture month featuring concerts in unexpected venues, art exhibitions, and culinary events that celebrate Danish creativity.
13. The Black Forest, Germany
The big cities dazzle with bright lights and festive Christmas décor, but nothing quite compares to the natural, awe-inspiring beauty of Germany’s Black Forest. This enchanting region has inspired fairy tales for centuries, with its vast mountains and dense evergreen forests creating a truly magical landscape. Winter activities abound, from skiing and hiking to cozying up in the charming nearby town of Sasbachwalden for coffee and cake. From here, it’s easy to explore other gems like Heidelberg, Strasbourg, and Baden-Baden.
Embrace the cold and venture far north to the snowy wonderland of Rovaniemi—the official home of Santa Claus. Nestled within the Arctic Circle, it’s the perfect place to get into the holiday spirit. Hop on a husky ride and glide through forests of evergreens dusted in snow, creating a truly magical experience. If you can brave the chill, there’s no better way to spend a winter holiday.
15. Chamonix, France
One of the most breathtaking spots in Europe, Chamonix sits beneath the towering Mont Blanc—the tallest mountain on the continent. The snow-covered Alps create a stunning backdrop, while the town itself overflows with authentic French culture and cuisine. Whether you’re hitting the slopes for winter adventures or cozying up by a warm fire, Chamonix is the perfect winter escape.
